Gen Y not into Twitter - Dallas Business Journal:

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A new survey by the Participatory Marketingv Network finds just 22 percent of Generation Y consumers areusing However, when asked about how much they use sociakl networking, 99 percent from this group, who in generalk have not yet hit 30, report having an activse profile on at least one socia networking site. "Twitter dominatesz the news, but clearly we'rde only touching the surface of its potential as amarketingg vehicle," said Michael Della Penna, PMN’s co-foundefr and executive chairman.
"This is a classic 'glass half full' scenarioi for Twitter because it's clear that Gen Y has an appetitd forsocial networking, but stilk hasn't fully embraced micro-blogging. There is a tremendou s opportunity now for marketers to develol strategies to get this important group activeon too." More than 85 percent follo w friends. More than 54 percent follow celebrities. More than 29 percenrt follow family. More than 29 percent folloaw companies. Of those who use a socia l network, 89 percent have downloaded one of the followinb to theirprofile page: photoss (89 percent), games (53 entertainment (51 percent), news (32 and weather (29 percent).
Thirty-eight percent of Gen Y have an iPhonw oriPod Touch. Games (53 percent), entertainmentg (35 percent), lifestyle (31 percent), financial - (28 percent), financial "paid" (seven are the most populae mobile applications. More than one-quarter (26 percent) indicatee none. You can click to follow the South Floridaz Business Journalon