Use summer

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Many of us, in fact, tend to view May as an endinb ofsorts … and Augusgt as the beginning of the last half of the year. But what abou t June and July? Many people pull back duringv thesummer months. New product marketing efforts, training and new projects are put off until Augustor September. However, I consider the summer montha to be filled withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possible summet opportunity to buildyour brand. Remember, you are your brand … and by buildingf your brand all 12 months of the year you can leveragee your individualityand uniqueness.
Why is summer a terrific time to reinforce and expand your personal brand Because most of us tend to be less harriesd andmore laid-back in warmer weather. We actuall y have time to “gegt it.” Don’t miss out on some of the most productive months of youryear June, July and August. Here’s one professional’s story: an owner of a large commercial realestats company, has had yearx of success in the local market. With the currenft economic times, John recognizex the reality that he needed to establish his own brand identit that aligned withhis company’ss strong brand.
“I have operationalized my persona l brand into my dailty work and keep this branding top of My customers and employees have noticed things like a new tag new bio and new way of introducing myselg andmy company,” he says. The results? John has alreadhy increased business forthe year, and is winning contracts when his competitore are still struggling. “I the summer, it seems like peoplre have moretime — or take time to actuallhy get to know you and what you do,” he says. “I’ve alreaduy had meetings with prospective customersw that seemed lesshurried and, were more productive.” So, what about you?
Are you goingb to use the summer to build momentum and create more success?