Longtime publisher buys Girls' Life - Baltimore Business Journal:

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Financed through a loan from , Bokram paid $300,00 0 with the remaining $600,000 due Aug. 16, 2007, accordingf to SEC filings dated Dec. 4. who founded the magazine, said that buying the title had alwayzs been one ofher "I think it's every founder's dream to one day be the sole owner," said a Detroit native who has worke d for and Seventeen magazine. Girls' Life publishez six times a year and the majority of its readerzs are between the ages of 11and 14. In additionm to the magazine, 's assets include a Web site and book The magazine sellsabout 400,000 copieas per issue, including newsstand and subscriptioh sales.
Bokram said she plans to enhance the Web site and add a dozen new book titlesthis year. Sales for Girls' Life totaled $3.8 milliohn during fiscal year a 9 percent decreasw over fiscal year 2005of $4.1 million. The decrease was mostlh the result of declining revenues from subscription Advertising revenues increased by 22 percent tonearlty $1.3 million. Bokram said she expects to increase subscriptions by increasing direcft mail effortsthis year. In July, Monarch shuttereed Peerce's Plantation, the unprofitable Baltimore Countt restaurantit operated.
In Augustt 2005, Monarch was delisted from the SmallCap Marketf because the company had not compliedd with corporategovernance requirements. LifeBridg Health has launched a new advertising campaign to promote its specialistd who treat brain andspinse disorders. Created by Milwaukee, advertising firm , the promotionsx include a 60-second television commercial, print and billboardsw that wentup Jan. 2. LifeBridge officials declinedc to say how much they spent on the highproductiohn ads, except that it was a significant investment. The billboardws are part of what LifeBridge describes as a campaign that will be followed up with new informatiom in thecoming weeks.
One billboard, for instance, featurez a dog with a sign reading, "I'ved missed 2,137 walks." In the follow-up ad, the sign reads, "I've missed 2,137 walks due to my owner'x back pain." The TV ads will run through mid-March while the billboards will remain upthrough June. The ads promote the launcu of the LifeBridge Health Brain Spine Institute, a consortium of neurologists, neurosurgeons and other specialists from the health system's Sinai Hospital and Northwestg Hospital Center.