TROIS restaurant to be renovated, reborn as new Concentrics flagship - Business Courier of Cincinnati:

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is recasting its flagship restaurant in a move that is drivenb in part bythe economy, the company'zs founder and owner said The main second floor dining room for the restauranft has closed for renovations as Concentric s prepares to introduce a new concept for the three-storyt restaurant in 1180 Peachtree, Concentrics owner/founder Bob Amick said in an “It’s been our most critically-acclaimed restaurantt that we’ve opened…but in these higher end restaurants are the restaurantx that are being hit the most, and I don’t think the economy is going to change overnight,” Amicl said.
“It’s still going to be our flagshipl restaurant, but done in a different way.” The TROIS name will stay for now, as both Bar at TROIx and Event Space at TROISremain open. The TROIS bar will serve dinner Tuesdaythrougu Saturday, and all previously booked eventd at the event space will go on Amick said. The new restaurantt concept will open sometimein September. The downturn in the economy hashit high-endx restaurants particularly hard as even the wealthy chose more affordable options, and businessews cut back on travelk and corporate schmoozing. But the acclaimed Atlanta restaurateuf hardlysignaled defeat.
“If it’s doom and gloom we’de be walking away,” Amick said. The new concept will be announcefd later this summer and will encompass theentire 14,000-square-footg facility. Employees of the restaurant have been offerede positions in otherConcentrics eateries. In a news Amick said the company "conducted intense guest focus groups and surveys at TROIS which revealed the restaurant was not meetinyguest expectations. As a result, we feel it is necessary to adjustfthe décor and menu to better please our We are excited to providde more insight on the new concept when all elementes are solidified.
” Though the name and concept for TROIS is changing, Amickm said, his company’s commitmeng to Midtown and the 1180 Peachtree buildinf is unwavering. “We’re excited about Midtowm and the building andthe space,” he said. Concentrics owns 10 othed restaurantsin Atlanta, including ONE. Midtown TWO Urban Licks, TAP, STATS, 30 Tables and Max’ss Coal Oven Pizzeria (opening this The company also has restaurants in Chicagoand Florida.